It’s my pleasure to personally invite you to participate in the Latino Book & Family Festival. This major event showcases the diversity and importance of our multicultural community.

Back in 1997 I made a five-year commitment to help build the Latino Book & Family Festival into one of the best and widely appreciated festivals anywhere. Due to the ongoing success of this event and because so many cities are showing an active interest in holding these festivals, I’m happy to now affirm a lifetime commitment to the Latino Book & Family Festival.

Our series of events is designed to give companies - large and small - direct access to Hispanic consumers by providing a noise-controlled, business friendly environment where they can promote brands, sample and sell products, improve corporate image and demonstrate new product innovations to the largest minority group in the United States today. It is a unique marketing platform that has a proven track record of results.

Our cause is promoting reading as a means of improving lives, both professionally and personally. Our goal is improved literacy throughout the Latino community. I invite corporate America to join us in our cause and help us reach our goal.

Remember, our events are always free to the public. I hope you are able to join us this year as we begin our second decade.